Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780203889343

Contents : Contents

1. Dimensions of culture
2. Consumer behaviour
3. Products
4. Promotional strategies
5. Distribution
6. Internet and mobile commerce
7. Pricing strategies
8. Marketing management practice
9. Marketing research

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque