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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding.
Appartenance & droits
MOILANEN Teemu ; RAINISTO Seppo
2009
202
361.45-MOILA
TOURISM ; BRAND IMAGE ; URBAN AREA ; NATION ; MARKETING MANAGEMENT
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-0230220928
Contents : Introduction
1.Theoretical Framework for Developing a Place Brand
2.The Process of Building a Country Brand and the Cornerstones of Success
3.City and Destination Branding
4.Operational Plan
Bibliography
Index
Nbre volumes : 0
Language : English
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque