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The Upstarts: How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World.

STONE Brad

BANTAM PRESS

2017

372

111.58-STONE

ORGANIZATIONAL CHANGE ; ECONOMY MODEL ; WEBMARKETING ; ENTREPRENEURSHIP ; UNITED STATES OF AMERICA


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-0593076354

Contents :
Introduction

Part I: Side projects.
The trough of sorrow: the early years of Airbnb
Jam sessions: the early years of Uber –
The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
The growth hacker: How Airbnb took off
Blood, sweat, and ramen: how Uber conquered San Francisco

Part II: Empire building.
The wartime CEO: Airbnb fights on two fronts
The playbook: Uber's expansion begins
Travis's law: The rise of ridesharing
Too big to regulate: Airbnb's fight in New York City

Part III: The trial of the upstarts.
God view: Uber's rough ride
Escape velocity: Fights and fables with Airbnb
Global mega-unicorn death match!: Uber versus the world

Epilogue

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque