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ISBN 13 : 978-1-119-23559-0

Sommaire : 1. Getting started with digital marketing

Chapitre 1 Understanding the customer journey
Chapitre 2 Choosing the right marketing campaign
Chapitre 3 Crafting winning offers

2. Using content to generate fans, followers, and customers

Chapitre 4 Pursuing content marketing perfection
Chapitre 5 Blogging for business
Chapitre 6 Taking stock of 57 blog post ideas

3. Generating website traffic

Chapitre 7 Building hight-converting landing pages
Chapitre 8 Capturing traffic with search marketing
Chapitre 9 Leveraging the social web
Chapitre 10 Tapping into paid traffic
Chapitre 11 Following up with email marketing

4. Measuring, analyzing, and optimizing campaigns

Chapitre 12 Crunching numbers: running a data-driven business
Chapitre 13 Optimizing your campaigns for maximum ROI

5. The part of tens

Chapitre 14 The ten most common digital marketing mistakes
Chapitre 15 Ten trending digital marketing skills to add to your resume
Chapitre 16 Ten essential tools for digital marketing success

Index

Langue : Anglais

Collection : FOR DUMMIES

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque