Sommaire : Contents

Introduction and Summary.

Part I : Conceptual Foundations.
1. Competition in Global Industries : A Conceptual Framework.
2. Modeling Global Competition.

Part II : The Functional Agenda.
3. Coordinating International Manufacturing and Technology.
4. Three Roles of International Marketing in Global Strategy.
5. Finance and Global Competition : Exploiting Financial Scope and Coping with Volatile Exchange Rates.
6. The Capital Factor : Competing for Capital in a Global Environment.
7. Government Policies and Global Industries.
8. Competitive Strategies in Global Industries : a View from Host Governments
9. Government Relations in the Global Firm.

Part III : Organizational Forms and Challenges.
10. Coalition and Global Strategy.
11. Patterns on International Coalition Activity.
12. Building and Managing the Transnational : The New Organizational Challenge.

Part IV : Empirical Evidence of Global Competition.
13. The Evolution of Modern Global Competition.
14. Entry of Foreign Multinationals in U.S. Manufacturing Industries.
15. Case Studies in Global Competition : Patterns of Success and Failure.
16. Global Competition in a Salient Industry : The Case of Civil Aircraft.
17. Changing Global Industry Leadership : The Case of Shipbuilding.

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque