Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9783540396321

Sommaire : Contents

Chapter 1 : Principles

1. Borderless direct marketing ? Status quo, trends and outlook
2. Checklist for your international direct marketing

Chapter 2 : Best practice

Introduction to Chapter 2
1. Global planning to pinpoint local targets: How DHL Global Mail introduced an integrated direct marketing campaign in 14 countries
2. A successful departure from the beaten track Inteligo identifies new prospects for its services in Poland
3. International dialog for successful acquisition of new customers
4. Segment-specific ethnomarketing: International direct marketing in domestic markets
5. The HP HypeGallery: A carefully staged, event-oriented multimedia campaign
6. Robinson lists for efficient direct marketing

Chapter 3 : Marketing facts

Introduction to Chapter 3
1. International dialog marketing: Consumer trends
Direct marketing – Data and facts from 24 countries

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque