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1

Building a strorybrand : clarify your message so customers will listen.

MILLER Donald

PEARSON FRANCE

2017

228

222.63-MILLE

COMMUNICATION POLICY ; MEDIA PLAN ; MARKETING MANAGEMENT ; EMOTION ; ADVERTISING ; BRAND


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-1-002-0183-9

Contents :
Introduction

Section 1. Why most marketing is a money pit
Section 2. Building your storybrand
Section 3. Implementing your strorybrand brandscript

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque