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e-book : International and Cross-Cultural Business Research.

Ebook

USUNIER Jean-Claude ; VAN HERK Hester ; LEE Julie Anne

SAGE

2017

200

CULTURE ; INTERCULTURAL COMMUNICATION ; INTERCULTURAL MANAGEMENT ; STRATEGY

Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781526414397

Contents : Chapter 1: Introduction and Overview
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque