The Visionary Package : Using Packaging to Build Effective Brands.
MEYERS Herbert M. ; GERSTMAN Richard
2004
240
1403906777
125.68-MEYER
PACKING ; MARKETING MIX ; BRAND ; BRAND IMAGE ; CONSUMER BEHAVIOR ; LIFESTYLE ; COMMUNICATION BY IMAGE ; DISTRIBUTION
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Comment :
Language : English
Figure(s) : Image(s) ; Photographie(s) ; Dessin(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque