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The Visionary Package : Using Packaging to Build Effective Brands.

MEYERS Herbert M. ; GERSTMAN Richard

MACMILLAN

2004

240

1403906777

125.68-MEYER

PACKING ; MARKETING MIX ; BRAND ; BRAND IMAGE ; CONSUMER BEHAVIOR ; LIFESTYLE ; COMMUNICATION BY IMAGE ; DISTRIBUTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

Language : English

Figure(s) : Image(s) ; Photographie(s) ; Dessin(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque