Creative advertising : ideas and techniques from the world's best campaigns.
N° | Cote | Code barre | Commentaire | |
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1 | [disponible] |
ISBN 13 : 978-0500287330
Sommaire : Contents
Part 1
DreamTeam: a framework for great creative performance
Part 2
The KickStart Catalogue: finding ideas that communicate
Part 3
Copy with punch: using wit and humour
Part 4
Classic creative techniques
Part 5
Visualization: movies in your mind
Part 6
Interviews and resources
Langue : Anglais
Illustration(s) : Photographie(s)
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque