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Luxury & Digital: the new frontiers of luxury.

BRIONES Eric (Edited by)

DUNOD

2022

222

121.03-BRION

LUXURY GOOD ; WEBMARKETING ; ELECTRONIC COMMERCE ; STRATEGIC PLANNING ; INNOVATION ; ADVERTISING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

ISBN 13 : 978-2-10-085302-1

Contents :
Introduction

Meta-luxury® or the infinite extension of the luxury domain
Discovering luxury 3.0®

Chapter I. Omnichannel
Chapter II. Data
Chapter III. Performance
Chapter IV. Ecology
Chapter V. Influence
Chapter VI. Web3 & Luxury 3.0

Afterword

Nbre volumes : 0

Language : English

Print : 2ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque