Marketing in the Emerging Markets of Islamic Countries.

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Author : MARINOV Marin (Edited by)

Publisher : MACMILLAN

Publication date : 2007

Pages : 207

ISBN : 1-4039-9173-1

Call number : 121.55-MARIN

Keywords : MARKETING MANAGEMENT ; MARKETING MIX ; INTERNATIONAL MARKETING ; CONSUMER BEHAVIOR ; ARAB NATION ; ISLAM ; RELIGION

Number of copies : 1

No.	Call n°	Bar code	Commentary
1			[available]

Comment :

Contents : Contributors: Lyn S.Amine, Kenneth Gray, C.P.Rao, Adel A. Al-Wugayan, Ali Sanayei,

1.Marketing Challenges in Islamic Countries
2.Marketing in Central Asia
3.Marketing in Kazakhstan
4.Marketing in the Maghreb Region
5.Marketing in Morocco
6.Marketing in the Middle East
7.Marketing in Kuwait
8.Marketing in Saudi Arabia
9.Marketing in Iran
10.Marketing in the Islamic Countries of Southeast Asia

Language : English

Place of publishing : LONDON

Figure(s) : Carte(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque