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Les plans marketing : comment les établir ? Comment les utiliser ?

MCDONALD Malcom ; CHAIX Pierre

DE BOECK & LARCIER S.A.

2004

618

2804144798

121.89-MCDON

MARKETING PLAN ; PLANNING ; MARKETING MIX ; STRATEGY ; MARKETING MANAGEMENT ; SPONSORING ; COMMERCIAL POLICY ; SALES PROMOTION ; ADVERTISING ; DIRECT MARKETING ; CUSTOMER ; COMMUNICATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : Traduction de la 5ème édition anglaise par Pierre Chaix

Language : French

Place of publishing : BRUXELLES

Figure(s) : Tableau(x) ; Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque