Commentaire :

ISBN 13 : 978-1844807635

Sommaire : Contents

PART 1 : Analysis
1. An introduction to international marketing
2. The international trading environment
3. Social and cultural considerations on international markets
4. International marketing research and opportunity analysis

PART 2 : Strategy development
5. International niche marketing strategies for small and medium-sized businesses
6. Global strategies
7. Market entry strategies
8. International product and service management

PART 3 : Implementation
9. Internal communications
10. The management of international distribution and logistics
11. Pricing for international markets
12. International marketing implementation through enabling technologies

Langue : Anglais

Edition : 5ème

Illustration(s) : Schémas ; Photographie(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque