The Marketing Audit : Translating Marketing Theory into Practice.
MCDONALD Malcom ; LESPARD John
1991
268
0-7506-1706-3
121.55-MCDON
MARKETING MANAGEMENT ; UNITED KINGDOM ; STRATEGIC BUSINESS REVIEW ; STRATEGIC PLANNING ; STRATEGY ; CONSUMER ; PRICE FIXING ; ADVERTISING ; MARKETING MIX ; CUSTOMER
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Nbre volumes : 1
Notes : Réserve – Ask a librarian
Language : English
Place of publishing : LONDON
Material : Paper
Owner : Bibliothèque