Le marketing relationnel.
PRESSES UNIVERSITAIRES DE FRANCE
2004
127
2130542700
121.63-HETZE
CUSTOMER RELATIONSHIP MANAGEMENT ; CONSUMER BEHAVIOR ; CUSTOMER ; CUSTOMER LOYALTY MANAGEMENT ; PROCESS OF CREATING VALUE ; MARKETING MANAGEMENT ; STRATEGY ; CUSTOMER
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : French
Series : QUE SAIS JE ?
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque