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Le marketing relationnel.

HETZEL Patrick

PRESSES UNIVERSITAIRES DE FRANCE

2004

127

2130542700

121.63-HETZE

CUSTOMER RELATIONSHIP MANAGEMENT ; CONSUMER BEHAVIOR ; CUSTOMER ; CUSTOMER LOYALTY MANAGEMENT ; PROCESS OF CREATING VALUE ; MARKETING MANAGEMENT ; STRATEGY ; CUSTOMER


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Series : QUE SAIS JE ?

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque