Communicating Globally : An Integrated Marketing Approach.
SCHULTZ Don E. ; KITCHEN Philip J.
2000
280
0333921372
121.58-SCHUL
COMMUNICATION ; COMMUNICATION BY IMAGE ; MARKETING MIX ; POLITICAL MARKETING ; MARKET ; CONSUMER ; BRAND IMAGE ; STRATEGY
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [available] |
Language : English
Figure(s) : Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque