Le marketing direct multicanal : prospecter, fidéliser et reconquérir le client.
CLAEYSSEN Yan ; DEYDIER Anthony ; RIQUET Yves
2004
310
210008254X
124.62-CLAEY
DIRECT MARKETING ; SALES TECHNIQUE ; STRATEGY ; CUSTOMER LOYALTY MANAGEMENT ; FILE ; CUSTOMER RELATIONSHIP MANAGEMENT ; SEGMENTATION
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Language : French
Figure(s) : Tableau(x) ; Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque