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Le marketing direct multicanal : prospecter, fidéliser et reconquérir le client.

CLAEYSSEN Yan ; DEYDIER Anthony ; RIQUET Yves

DUNOD

2004

310

210008254X

124.62-CLAEY

DIRECT MARKETING ; SALES TECHNIQUE ; STRATEGY ; CUSTOMER LOYALTY MANAGEMENT ; FILE ; CUSTOMER RELATIONSHIP MANAGEMENT ; SEGMENTATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Figure(s) : Tableau(x) ; Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque