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Le Marketing de la marque : approche sémiotique.

SEMPRINI Andrea

LIAISONS

1992

195

2-87880-057-5

121.92-SEMPR

BRAND ; PRODUCT POLICY ; COMMERCIAL POLICY ; MARKETING MANAGEMENT ; CONSUMPTION ; POSITIONING ; HYGIENIC PRODUCT SECTOR ; MINERAL WATER SECTOR


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : BENETTON

Nbre volumes : 1

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque