Le Marketing de la marque : approche sémiotique.
1992
195
2-87880-057-5
121.92-SEMPR
BRAND ; PRODUCT POLICY ; COMMERCIAL POLICY ; MARKETING MANAGEMENT ; CONSUMPTION ; POSITIONING ; HYGIENIC PRODUCT SECTOR ; MINERAL WATER SECTOR
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [available] |
Comment : BENETTON
Nbre volumes : 1
Language : French
Place of publishing : PARIS
Material : Paper
Owner : Bibliothèque