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Les Chemins de la persuasion.

KAPFERER Jean-Noël

DUNOD

1990

345

2-04-019722-2

164.83-KAPFE

CONSUMER BEHAVIOR ; BEHAVIOR ; ADVERTISING ; ADVERTISING IMPACT ; COMMUNICATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Language : French

Place of publishing : MONTROUGE

Material : Paper

Owner : Bibliothèque