English
Luxury China : market opportunities and potential.
Appartenance & droits
2010
251
121.03-CHEVA
PRODUIT DE LUXE ; CHINE ; COMPORTEMENT DU CONSOMMATEUR ; COMMUNICATION ; DISTRIBUTION ; PUBLICITE ; CONTREFACON ; MARQUE
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] |
ISBN 13 : 978-0-470-82341-5
Sommaire : Contents
Foreword.
Introduction.
Chapter 1: Challenges and Market Size.
Case study: Alfred Dunhill.
Chapter 2: The Chinese Luxury Client.
Case study: Shanghai Tang.
Chapter 3: Chinese Consumer Attitudes Toward Luxury.
Case study: Rolex in China.
Chapter 4: How to Distribute in China.
Case study: Shiatzy Chen.
Chapter 5: Retailing and Licensing in China.
Case study: Louis Vuitton in China.
Chapter 6: Communication and Advertising.
Case study: The War of the Spirits.
Chapter 7: Brand Protection and Counterfeit Activities.
Case study: Liuli Gongfang: Breaking into Luxury by way of Glass.
Appendices.
Bibliography.
Index.
Langue : Anglais
Lieu d'édition : TORONTO
Illustration(s) : Schémas
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque