ISBN 13 : 9781 802200867

Sommaire :
Contributors: Subhash Abhayawansa, Carol A. Adams, Sophie Esmann Andersen, Moritz Appels, Jana Arbeiter, John M. T. Balmer, Erika Benčec, Joshua M. Bentley, Guido Berens, Clive R. Boddy, Achilleas Boukis, Humphrey Bourne, Jana Brockhaus, Mario Burghausen, Craig E. Carroll, Lars Thøger Christensen, Emma Christensen, Ruben Chumpitaz, W. Timothy Coombs, Jacob Dahl Rendtorff, Katherine Dunn, Sabine Einwiller, Wim J. L. Elving, Ari-Matti Erjansola, Michael Etter, Jiayu Gina Qu, Urša Golob Podnar, Jens Hagelstein, Ulla Hakala, Robert L. Heath, Mats Heide, Minh Ngoc Ho, Christiane Marie Høvring, Laura Illia, Zlatko Jančič, Winni Johansen, Michael L. Kent, Sora Kim, Stuart Kirsch, Andrej Kohont, Timothy Kuhn, Adam Lindgreen, Angela Lindt, Jukka Lipponen, Tinca Lukan, Jim Macnamara, Carmen Daniela Maier, François Maon, Gregory Mark, Amisha Mehta, Michela Mingione, Brian T. Moriarty, Monica Musolino, Ana Marija Mustafai, Klement Podnar, Irene Pollach, Adele Potgieter, Iztok Prezelj, Khanyapuss Punjaisri, Silvia Ravazzani, Teodora Tea Ristevska, Christopher Ruppel, Shima Saniei, Dennis Schoeneborn, Dubravka Sinčić Ćorić, Julia Stranzl, Trine Susanne Johansen, Valérie Swaen, Ilona Szőcs, Amalia Triantafillidou, Urška Tuškej Lovšin, Ellen Tyquin, Katja Udir Mišič, Boštjan Udovič, Nur Uysal, Joëlle Vanhamme, Ana Tkalac Verčič, Christine Viertmann, Sophia C. Volk, Yijing Wang, Franzisca Weder, Peter Winkler, Daniel Wolfgruber, Chelsea L. Woods, Ansgar Zerfass, Vesna Žabkar

Preface

1 Corporate communication

THEME I SELECTED THEORIES
AND THEORETICAL
APPROACHES
2 Stakeholder theory
3 Actor-network theory
4 Theory of social exchange
5 Social constructionist theory
6 Sensemaking theory
7 Communication
8 Social identity approach
9 Co-creation
10 Agenda-setting theory

THEME II ORGANIZATION AS
AN ENTITY
11 Legal personality
12 Corporate identity
13 Organizational values
14 Corporate heritage
15 Narrated organization
16 Organizational identity
17 Organizational culture
18 Person-organization fit

THEME III CORPORATE BRANDING
19 Corporate brand
20 (Corporate) ethical branding
21 Corporate brand alignment
22 Corporate brand architecture
23 Co-branding
24 Rebranding
25 Internal branding
26 Employer branding
27 Corporate brand communication

THEME IV CORPORATE
RESPONSIBILITIES
28 Corporate social responsibility
29 Social license to operate
30 Transparency
31 Socially responsible investing
32 Sustainable finance
33 Corporate social
responsibility communication
34 Corporate sociopolitical activism

THEME V CORPORATE
MISBEHAVIOUR
35 Corporate (marketing) myopia
36 Corporate hypocrisy
37 Corporate oxymorons
38 Moral blindness
39 Corporate guilt (management)
40 Unethical
pro-organizational behavior
41 Corporate psychopaths

THEME VI ISSUES, CHANGE AND
CRISIS MANAGEMENT
42 Issues management
43 Change communication
45 Crisis communication
46 Social media crisis communication
47 Corporate crisis contagion
48 Organizational apologies

THEME VII COMMUNICATION PROCESS
49 Communication management
50 Communication strategy
51 Corporate storytelling
52 Two-way communication
53 Dialogue
54 Corporate listening
55 Corporate diplomacy
56 Internal marketing

THEME VIII COMMUNICATION
TOOLS
57 Internal communication
58 Multisource feedback
59 Corporate visual identity
60 Corporate design
61 Corporate advertising
62 Corporate philanthropy
63 Cause-related marketing
64 Corporate online communication
65 Social influencer marketing

THEME IX STAKEHOLDER
ENGAGEMENT
66 Audiences
67 Pressure groups
68 Employee advocacy
69 Corporate influencers
70 Brand communities

THEME X CORPORATE COMMUNICATION
OUTCOMES
71 Corporate image
72 Corporate reputation
73 Organizational trust
74 Brand anthropomorphism
75 Consumer-brand identification
76 Corporate gratitude
77 Social acceptability
78 Perceived external prestige
79 Organizational identification
80 Organizational commitment

THEME XI NEGATIVE CORPORATE
ASSOCIATIONS
81 Organizational distrust
82 Organizational stigma
83 Consumer scepticism
84 CSR scepticism
85 Consumer complaining
86 Organizational disidentification
87 Job disengagement

Langue : Anglais

Collection : ELGAR ENCYCLOPEDIAS IN BUSINESS AND MANAGEMENT SERIES

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque