ISBN 13 : 9781803924403

Sommaire :
Contributors: Emmanuel Kusi Appiah, Charles Aymard, Véronique Boulocher-Passet, Félix-Antoine Chavanelle, Peter Daly, Sílvio Luís de Vasconcellos, Étienne Desfossés, Véronique Favre-Bonté, Nicolaj Hannesbo Petersen, Rifat Kamasak, Berk Kucukaltan, Tairi Leis, Giorgia Masili, Pierre-Louis Meuric, Fabio Musso, Ulrik Nielsen, Mustafa F. Ozbilgin, Deniz Palalar Alkan, Sabine Ruaud, Gérson Tontini, Alessio Travasi, Clarice Zimmermann.

Preface

1 The show's over at Cirque du Soleil
2 Born Globals or born nomads? The case of medical cannabis
producers in Denmark
3 GASTECH, a French born-again global firm
4 CLOUDTECH, how to grow a Born Global firm
5 A decacorn in on-demand delivery: the case of Getir from Turkey
6 From dying SME to re-born global to multinational: Vendlet
7 Reinventing the footwear industry: the role of digital technologies in
the market development strategy of an Italian Born Global firm
8 The digitalisation of internationalisation activities: is social media
the next international entrepreneurial opportunity recognition tool
for Born Globals?
9 The influence of decision-making logic on the internationalisation of
Born Globals: Bolt
10 Cabaïa: can an eco-branding sustainability strategy foster the
internationalisation of a Born Global?
11 Boris & Rufus: hotspot on screen and costs on the backyard

Langue : Anglais

Collection : ELGAR CASES IN ENTREPRENEURSHIP

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque