ISBN 13 : 978-1032534381

Sommaire :
Introduction

Part 1: Network resources for internationalization
1. The choice of entry modality—an approach based on the concept of proximity
2. Local practice of a business network for a foreign investor: the case of an Algerian business network
3. Valorization of the expertise of an Agricultural Technical Institute on the international stage: opportunities and managerial innovation
4. Crowdfunding potential: a two-country study of awareness and intention toward crowdfunding
5. Acculturation inside partnerships in the Russian car industry

Part 2: The mobilization of cultural resources internationally
6. Digital serious games for training and research on soft skills in international management
7. Proficiency in the International Language of Management as a discursive identity resource
8. Managing cultural integration in a Franco-German acquisition
9. Cultural diversity and social innovation in non-profit organizations

Part 3: The resources of SMEs in emerging countries facing the international market
10. The internationalization of SMEs in a transition economy
11. Anticipation capacity of SMEs and transgenerational entrepreneurship: the case of family SMEs in Alexandria
12. Fair trade certification between the international and territorial: management or creation of paradoxes? The case of women's argan oil cooperatives in Morocco

Conclusion

Langue : Anglais

Collection : ROUTLEDGE FRONTIERS IN THE DEVELOPMENT OF INTERNATIONAL BUSINESS, MANAGEMENT AND MARKETING

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque