ISBN 13 : 9781292440132

Sommaire :
Preface

Part A BUSINESS AND ECONOMICS
1.The business environment and business economics
2.Economics and the world of business
3.Business organisations

Part B BUSINESS AND MARKETS
4.The working of competitive markets
5.Business in a market environment

Part C BACKGROUND TO DEMAND
6.Demand and the consumer
7.Behavioural economics of the consumer
8.Firms and the consumer

Part D BACKGROUND TO SUPPLY
9.Costs of production
10.Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
11.Profit maximisation under perfect competition and monopoly
12.Profit maximisation under imperfect competition
13.Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES
14.An introduction to business strategy
15.Growth strategy
16.The small-firm sector
17.Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET
18.Labour markets, wages and industrial relations
19.Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20.Reasons for government intervention in the market
21.Government and the firm
22.Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23.Globalisation and multinational business
24.International trade
25.Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT
26.The macroeconomic environment of business
27.The balance of payments and exchange rates
28.The financial system, money and interest rates
29.Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY
30.Demand-side policy
31.Supply-side policy
32.International economic policy


Web appendix
Key ideas
Glossary
Index

Langue : Anglais

Edition : 9ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque