ISBN 13 : 978-1032570167

Sommaire :
Chapter 1. Moving from a Luxury Market to a ‘Mass Luxury' Market
Chapter 2. The Principle of Affinity and DNA of a Brand
Chapter 3. Motivations for Buying a Prestige Perfume
Chapter 4. Introduction the Notion of DNA for a Perfume Brand
Chapter 5. Discovering and Pinpointing the Brand DNA of Five Great Perfume Brands
Chapter 6. Valuing Perfume Lines According to the Specific Criteria of the Brand DNA
Chapter 7. A Case Study to Explicate the Method
Chapter 8. How to Develop a Second/Third (or Further) Perfume of a Brand
Chapter 9. Inside the Mind – Expectations about one's Perfume
Chapter 10. About the Niche Brands
Chapter 11. What we should Keep in Mind Regarding Prestige Perfumes
Chapter 12. The Mass-Market Perfumes
Chapter 13. About Body Sprays
Chapter 14. Summary of the Rules for Each of the Three Perfume Categories
A perfumer speaks… Postscript from the standpoint of the fragrance-maker (Thierry Trotobas)
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque