ISBN 13 : 978-2-216-16442-4

Sommaire :
Part 1. Finance
Banking
1. Banking : generalities
2. Banking industry
3. Corporate banking
4. Personal banking
5. Managing in difficult times
6. Microfinance

Venture capital
7. Business plan
8. Venture capital

Bonds, stocks and shares
9. The stock exchange
10. Stocks and shares
11. Bonds
12. Hedge funds
13. Analyzing trends

Derivatives
14. Derivatives

Accounting and financial statements
15. Accounting and accountancy
16. Auditing
17. Financial accounting ans management accounting
18. Financial statements

Part 2. Management
Management
19. Management
20. Work and motivation

Company struture
21. Company organization
22. Companies and their stakeholders
23. Governance
24. New business models

Cross cultural management
25. Team building
26. Managing across cultures

Recruitment
27. Recruitment and selection
28. Human resources management

Marketing
29. Marketing and selection
30. Place
31. Price

Product
32. New product development
33. Product life cycle
34. Branding

Communication
35.Promotion
36. Viral marketing

Part 3. Production
Production
37. Capacity and inventory

Logistics
38. Supply chain management

Quality
39. Managing quality

Part 4. Information systems and new tehnologies
40. Information systems
41. Data access
42. Security and quality of information systems
43. Information systems and management

Part 5. International trade
44. The globalization of markets
45. International trade
46. Regionale trade agreements (RTA)
47. Competition and the law

Nbre volumes : 0

Langue : Anglais ; Français

Collection : LMD EXPERTISE COMPTABLE

Edition : 3ème

Lieu d'édition : PARIS

Illustration(s) : Image(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque