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eISBN : 9780429511950

Sommaire :
P r e fa c e

PART I. INTRODUCTION
1. Business Research for the Twenty-First Century
2. Overview of the Research Process
3. Ethics in Business Research

PART II. BEGINNING THE RESEARCH PROCESS
4. Defining the Research Problem and Reviewing the Literature
5. The Nature and Sources of Secondary Business Data
6. Conceptualization and Research Design

PART III. SAMPLING AND DATA COLLECTION
7. Sampling Approaches and Considerations
8. Methods of Collecting Primary Data
9. Measurement and Scaling
10. Questionnaire Design

PART IV. ANALYSIS AND INTERPRETATION OF DATA
11. Basic Data Analysis for Qualitative Research
12. Basic Data Analysis for Quantitative Research
13. Testing Hypotheses in Quantitative Research
14. Examining Relationships Using Correlation and Regression
15. Other Multivariate T echniques

PART V. COMMUNICATING THE RESULTS
16. Reporting and Presenting Research

I n d e x

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque