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The four, the Hidden DNA of Amazon, Apple, Facebook, and Google.

GALLOWAY Scott

PORTFOLIO PENGUIN

2017

310

112.64-GALLO

COMPANY HISTORY ; MULTINATIONAL COMPANY ; CONSUMER BEHAVIOR ; STRATEGIC MARKETING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-0-7352-1365-4

Contents :
1. The four: Who are these companies and why write about them? --
2. Amazon: How Amazon became the most disruptive firm in the largest economy --
3. Apple: Tech goes luxury --
4. Facebook: Love is key to longevity and great advertising –
5. Google: Our modern-day god --
6. Lie to me: The four and funny business --
7. Business and the body: All businesses appeal to one of three organs --
8. The T algorithm: What it takes to get to a trillion --
9. The fifth horseman? Who will be next? --
10. The four and you: Follow your talent, not your passion --
11. After the Horsemen: Where are the four taking us?

Nbre volumes : 0

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque