ISBN 13 : 9781138243439

Sommaire : Contributors : By Michael Billig, Yoann Bazin, François Maon, Adam Lindgreen, Katharina Wolf, James Barry, Sandra Graça, Helena Ahola, Marc Järvinen, Sari Alatalo, Eeva-Liisa Oikarinen, Robert J. Angell, Matthew Gorton, Juliet Memery, John White, Daniel Putz, Tabea Scheel, Carla Canestrari, Valerio Cori, Margherita Dore, Nicholas A. Kuiper, Nadia B. Maiolino, Daryl Peebles, Angela Martin, Rob Hecker, Marcel Bogers, Alexander Brem, Trine Heinemann,, Elena Tavella, Danielle J. Deveau, Rebecca Scott Yoshizawa, Roger J. Kreuz, Linda Weiser Friedman, Hershey H. Friedman, Barbara Plester
List of Figures
List of Tables
About the Editors
About the
Foreword and Acknowledgment

Part 1: Humor, Business, and Society
1.1:Positive Psychology: Humor and the Virtues of Negative Thinking,
1.2: Milton and Alexis Walk into a Bar: A Tocquevillian Encounter with Friedman,

Part 2: From Society to Business: Humor's Use and Roles in Activist Movements,
2.1: How to Take the Joke: Strategic Uses and Roles of Humor in Counter-Corporate Social Movements,
2.2: Clowning Around: A Critical Analysis of the Role of Humor in Activist-Business Engagement,

Part 3: From Business to Society: Humor's Use and Roles in Marketing, Corporate Communications, and Public Relations,
3.1: A Typological Examination of Effective Humor for Content Marketing,
3.2: SME's Ethical Branding with Humor on Facebook: A Case Study of Finnish Online Army Store,
3.3: With a Genuine Smile? The Relevance of Time Pressure and Emotion Work Strategies for the Adoption of Humor in Customer Contact,
3.4: Did You Get It? Newsjacking: What It Is and How to Do It Well?
3.5: Promoting, Informing, and Identifying: The Case of Foody, the Humorous Mascot of Expo Milan 2015,
3.6: Controversial Humor in Advertising: Social and Cultural Implications,

Part 4: Society Within business: Humor's Use and Roles in the Workplace and Organizations,

4.1: Humor Styles in the Workplace,
4.2: The Value of Positive Humor in the Workplace: Enhancing Work Attitudes and Performance,
4.3: Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations,
4.4: Laughing Apart: Humor and the Reproduction of Exclusionary Workplace Cultures,
4.5: Does Verbal Irony Have a Place in the Workplace?
4.6: Just Kidding: When Workplace Humor is Toxic,
4.7: Just a Joke! A Critical Analysis of Organizational Humor,
Index

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque