Commentaire :

ISBN 13 : 978-1118960875

Sommaire :
Introduction: Why Products Fail and How Lean Changes the Game

PART I Core Concepts

Chapter 1 Achieving Product-Market Fit with the Lean Product Process
Chapter 2 Problem Space versus Solution Space

PART II The Lean Product Process
Chapter 3 Determine Your Target Customer (Step 1)
Chapter 4 Identify Underserved Customer Needs (Step 2)
Chapter 5 Define Your Value Proposition (Step 3)
Chapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
Chapter 7 Create Your MVP Prototype (Step 5)
Chapter 8 Apply the Principles of Great UX Design
Chapter 9 Test Your MVP with Customers (Step 6)
Chapter 10 Iterate and Pivot to Improve Product-Market Fit
Chapter 11 An End-to-End Lean Product Case Study

PART III Building and Optimizing Your Product
Chapter 12 Build Your Product Using Agile Development
Chapter 13 Measure Your Key Metrics
Chapter 14 Use Analytics to Optimize Your Product and Business
Chapter 15 Conclusion

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque