Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780470500415.

Sommaire :
Introduction

1. Design-Driven Strategy: Staking a Claim in the Creative Economy
2. True Lies: The Role of Leadership in Innovation
3. Designing to Win: The Creative Business Strategy
4. Minds Beat Money: The Innovation Process, Step by Step
5. A Business Design Revolution: The Greening of Planet, Inc.
6. Design-Driven Strategies for Better Business -and a Better World
7. The Factories

Epi logue
Resources
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque