ISBN 13 : 978-1-259-25376-8

Sommaire : Introduction
Part One: The Strategic Imperatives
Chapter 1: Expanding Abroad: Motivations, Means, and Mentalities
Chapter 2: Understanding the International Context: Responding to Conflicting Environmental Forces Chapter 3: Developing Transnational Strategies: Building Layers of Competitive Advantage

Part Two: The Organisational Challenge
Chapter 4: Developing a Transnational Organisation: Managing Integration, Responsiveness, and Flexibility
Chapter 5: Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management
Chapter 6: Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries

Part Three: The Managerial Implications
Chapter 7: Implementing the Strategy: Building Multidimensional Capabilities
Chapter 8: The Future of the Transnational: An Evolving Global Role

Langue : Anglais

Edition : 7ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque