Commentaire :

ISBN 13 : 978-1-9040-2788-1

Sommaire :
Introduction

I. Idea creation and evaluation
1. Understanding the fit between opportunities and ideas
2. Fine-tuning demand-driven ideas and solutions
3. Shaping applications from knowledge-driven ideas

II. From idea to business proposition
4. Segmenting your market and using preferred witnesses
5. Carving out a place in your business environment
6. Protecting your business ideas from imitation
7. Choosing entrepreneurial strategies for entering new markets

III. Proof of concept
8. Using prototyping
9. Testing the market

IV. Marshalling resources
10. Setting up venture teams
11. Seeking sources of capital
12. Introducing the venture roadmap and basic financials

Epilogue: the entrepreneurial business case

Notes
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque