Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780230513068

Contents :
Foreword
Preface

1 - Introduction
2 - Branding - The Driver of a Successful Business Strategy
3 - Transforming How We Understand Asian Cultures and Consumers
4 - Asian Country Branding
5 - Celebrity Branding in Asia
6 - Asian Brand Strategy
7 - Successful Asian Brand Cases
8 - Aspiring Asian Brand Cases
9 - 10 steps to Build an Asian Brand
10 - Asian Brands Toward 2020 - A New Confidence in the Boardroom
11 - Conclusion
Future Chapters
Appendix: Interbrand Brand Valuation
Journals, Periodicals, Newspaper and Press Agencies

Language : English

Place of publishing : NY

Figure(s) : Schémas ; Tableau(x)

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque