Stratégie de fidélisation.
LEHU Jean-Marc ; CHARRIER Philippe (Prefacer)
2003
453
2-7081-2944-9
121.63-LEHU
CUSTOMER LOYALTY MANAGEMENT ; CUSTOMER ; CONSUMER BEHAVIOR ; MARKETING MANAGEMENT ; BRAND ; ELECTRONIC COMMERCE
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [available] |
Comment : B to B
One to One
Language : French
Series : LES REFERENCES
Print : 2ème
Place of publishing : PARIS
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque