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Stratégie de fidélisation.

LEHU Jean-Marc ; CHARRIER Philippe (Prefacer)

EDITIONS D'ORGANISATION

2003

453

2-7081-2944-9

121.63-LEHU

CUSTOMER LOYALTY MANAGEMENT ; CUSTOMER ; CONSUMER BEHAVIOR ; MARKETING MANAGEMENT ; BRAND ; ELECTRONIC COMMERCE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : B to B
One to One

Language : French

Series : LES REFERENCES

Print : 2ème

Place of publishing : PARIS

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque