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Driving customer equity : how costumer lifetime value is reshaping corporate strategy

RUST Roland T. ; ZEITHAML Valarie A.

FREE PRESS

2000

292

0684864665

124.16-RUST

CUSTOMER ; CONSUMER ; SATISFACTION ; STRATEGY ; MARKETING MANAGEMENT


Number of copies : 2
No. Call n° Bar code Commentary
1 [available]
2 [not for loan]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : English

Place of publishing : NEW-YORK

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque