Driving customer equity : how costumer lifetime value is reshaping corporate strategy
RUST Roland T. ; ZEITHAML Valarie A.
2000
292
0684864665
124.16-RUST
CUSTOMER ; CONSUMER ; SATISFACTION ; STRATEGY ; MARKETING MANAGEMENT
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | [available] | |||
2 | [not for loan] |
Nbre volumes : 1
Notes : Réserve – Ask a librarian
Language : English
Place of publishing : NEW-YORK
Figure(s) : Graphique(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque