Commentaire :

ISBN 13 : 978-3658332204

Sommaire :
Contributors: Ludwig Martin, Liza Wohlfart, Marcel Fortwingel, Michele Elio De Tullio, Astrid Wiedersich Avena, Maria Giorgia Mazzilli, Henning Hinderer, Jorge Del Castillo, Ansgar Kühn, Moritz Peter, Philipp Rathgeber, Hector Gomez Macfarland, Claudio Pousa, Katharina Kilian-Yasin, Rafael Correa, Jasmin Mahadevan, Tobias Reichert.

International Business Development in Context—History, Trends and Realities
Product Development for International Markets: Tools for Excelling in Frugal Engineering
Legal Aspects of Launching Products Internationally
Ecosystem Evaluations in Business Development
Assessing International Markets
Political Coverage for International Ventures
Project Management Standards
Sourcing Strategies and Trends: Global Versus Local
Establishing Local Business Units
B-To-B Sales Approaches
Digital Communication in B-To-B Sales
Corporate Social Responsibility in International Supply Chains
Cross-Cultural Strategizing for Successful Customer Relationship Management
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Etat : Présent

Propriétaire : Bibliothèque