Marketing sans frontières.
KEEGAN Warren J. ; LEERSNYDER Jean-Marc de
1994
357
2-7296-0411-1
121.58-KEEGA
INTERNATIONAL MARKETING ; MARKETING MANAGEMENT ; MULTINATIONAL COMPANY ; EUROPE ; COMPANY MANAGER ; CONSUMPTION ; INFORMATION SYSTEM ; ESTABLISHMENT ; EXPORT ; JOINT VENTURE ; COMPETTITION ; PRICE POLICY ; BRAND ; ADVERTISING
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | Réserve – Ask a librarian [available] |