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Marketing sans frontières.

KEEGAN Warren J. ; LEERSNYDER Jean-Marc de

INTER EDITIONS

1994

357

2-7296-0411-1

121.58-KEEGA

INTERNATIONAL MARKETING ; MARKETING MANAGEMENT ; MULTINATIONAL COMPANY ; EUROPE ; COMPANY MANAGER ; CONSUMPTION ; INFORMATION SYSTEM ; ESTABLISHMENT ; EXPORT ; JOINT VENTURE ; COMPETTITION ; PRICE POLICY ; BRAND ; ADVERTISING


Number of copies : 1
No. Call n° Bar code Commentary
1 Réserve – Ask a librarian

[available]

Nbre volumes : 1

Language : French

Material : Paper

Owner : Bibliothèque