e-book : Winning in Emerging Markets: A Road Map for Strategy and Execution.
Link to the ebook : https://search.ebscohost.com/login.aspx?direct=true&authtype...
eISBN : 9781422157862.
Contents :
Introduction
Part I, Conceptual introduction
1. The nature of institutional voids in emerging markets
2. Spotting and responding to institutional voids
Part II, Applications
3. Exploiting institutional voids as business opportunities
4. Multinationals in emerging markets
5. Emerging giants : competing at home
6. Emerging giants : going global
7. The emerging arena
Language : English
Location : Nice Library
Material : Electronic
Statement : Présent
Owner : Bibliothèque