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e-book : The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees.

Ebook

BRADLEY Anthony J. ; MCDONALD Mark P.

HARVARD BUSINESS REVIEW PRESS

2011

252

SOCIAL MEDIA ; ORGANIZATIONAL SOCIOLOGY

Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781422142370.

Contents :
PREFACE

1: Introduction: The Promise of Social Organizations
2: Mass Collaboration The Heart of the Matter
3: Becoming a Social Organization
4: Forming a Vision for Community Collaboration
5: Developing a Strategic Approach to Community Collaboration
6: Refining Purpose by Building Purpose Roadmaps
7: Launching the Community
8: Guiding from the Middle
9: Guiding the Community's Purpose
10: Adapting the Organization
11: The Path to Becoming a Social Organization

Epilogue: The Social Future
APPENDIX
GLOSSARY
NOTES
INDEX

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque