Advertising : principles and practice.
WELLS William D. ; BURNETT John ; MORIARTY Sandra
2000
562
0-13-083571-4
125.55-WELLS
ADVERTISING ; COMMUNICATION ; ETHICS ; MARKETING MANAGEMENT ; CONSUMER ; PUBLIC RELATIONS ; ADVERTISING CAMPAIGN ; TELEVISION SECTOR ; BRAND ; STRATEGY ; INTERNET ; PRESS
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Comment :
Language : English
Place of publishing : CAMBRIDGE
Figure(s) : Graphique(s) ; Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque