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Advertising : principles and practice.

WELLS William D. ; BURNETT John ; MORIARTY Sandra

PRENTICE HALL

2000

562

0-13-083571-4

125.55-WELLS

ADVERTISING ; COMMUNICATION ; ETHICS ; MARKETING MANAGEMENT ; CONSUMER ; PUBLIC RELATIONS ; ADVERTISING CAMPAIGN ; TELEVISION SECTOR ; BRAND ; STRATEGY ; INTERNET ; PRESS


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

Language : English

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque