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Integrated Marketing Communications.

CD-ROM

PICKTON David ; BRODERICK Amanda

PRENTICE HALL

2004

0273676458

MARKETING MANAGEMENT ; COMMUNICATION ; MEDIA PLAN ; INTERNET ; INTERNATIONAL MARKETING ; BRAND IMAGE ; MARKETING MIX ; ADVERTISING ; SPONSORING ; SALES PROMOTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

Language : English

Place of publishing : CAMBRIDGE

Figure(s) : Tableau(x)

Location : Nice Library

Material : Electronic

Statement : Présent

Included in