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1

Reverse Psychology Marketing : The Death of Traditional Marketing and the Rise of the New "Pull" Game.

SINHA Indrajit ; FOSCHT Thomas

PALGRAVE

2007

198

0230507549

121.66-SINHA

MARKETING MODEL ; PSYCHOLOGY ; BRAND ; CONSUMER BEHAVIOR


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 9780230507548

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque