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Marketing Management and Strategy.

DOYLE Peter

PRENTICE HALL

2002

446

0273651501

121.55-DOYLE

MARKETING MANAGEMENT ; CUSTOMER ; SEGMENTATION ; MARKETING PLAN ; BRAND ; TECHNOLOGICAL INNOVATION ; SELLING PRICE ; DISTRIBUTION CHANNEL ; COMPETTITION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 3ème

Place of publishing : CAMBRIDGE

Figure(s) : Schémas ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque