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Alternatives marketing : réponses marketing aux nouveaux consommateurs.

COVA Véronique ; COVA Bernard

DUNOD

2001

208

2100081969

122.82-COVA

MARKETING MANAGEMENT ; COMMUNICATION ; SOCIOLOGY OF WORK ; CONSUMER BEHAVIOR ; MARKETING MIX ; TREND ; CONSUMPTION ; INTERNET


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Series : FONCTIONS DE L'ENTREPRISE

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque