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Strategic Advertising Management.

PERCY Larry ; ROSSITER John R. ; ELLIOT Richard

OXFORD UNIVERSITY PRESS

2001

288 p.

0198782322

125.55-PERCY

SALES PROMOTION ; COMMUNICATION ; ADVERTISING TECHNIQUE


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Notes : Réserve – Ask a librarian

Language : English

Place of publishing : OXFORD

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque