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Consumer Behavior: buying, having, and being.
Appartenance & droits
2017
623
122.94-SOLOM
CONSUMER BEHAVIOR ; CONSUMER ; COMMUNICATION ; DECISION ; BUYING POWER ; CULTURAL AND ARTISTIC ENVIRONMENT ; SOCIAL ENVIRONMENT ; FAMILY ; BEHAVIORAL SCIENCE
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-1-292-15310-0
Contents :
Section 1. Foundations of consumer behavior
1. Buying, having and being : an introduction to consumer behavior
2. Consumer and social well-being
Section 2. Internal influences on consumer behavior
3. Perception
4. Learning and memory
5. Motivation and affect
6. The self : mind, gender and body
7. Personality, lifestyle and values
Section 3. Choosing and using products
8. Attitudes and persuasive communications
9. Decision making
10. Buying, using ans disposing
Section 4. Consumers in their social and cultural settings
11. Groups and social media
12. Income and social class
13. Subcultures
14. Culture
Nbre volumes : 0
Language : English
Print : 12ème
Location : Nice Library
Material : Paper
Statement : Présent
Owner : DEPT BBA GLOBAL BUS