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Book
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Call number : 113.55-LANNI
STRATEGY ; SATISFACTION ; CUSTOMER ; CONSUMER ; CUSTOMER LOYALTY MANAGEMENT ; MARKETING MANAGEMENT ; POSITIONING ; VALUE ANALYSIS ; UTILITY THEORY ; VALUE THEORY
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Book [1]
1998 [1]
CONSUMER [1]
CUSTOMER [1]
CUSTOMER LOYALTY MANAGEMENT [1]
MARKETING MANAGEMENT [1]
POSITIONING [1]
SATISFACTION [1]
STRATEGY [1]
UTILITY THEORY [1]
VALUE ANALYSIS [1]
VALUE THEORY [1]
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LANNING Michael J. [1]
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And
OR / AND
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