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Book
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Call number : 151.48-McKEN
TECHNOLOGICAL INNOVATION ; RESEARCH AND DEVELOPMENT ; COMPARATIVE MANAGEMENT ; STRATEGY ; CUSTOMER ; INTERNET ; INTRANET ; COMPUTER SCIENCE
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Call number : 121.76-MCKEN
POSITIONING ; RELATION ; CUSTOMER ; STRATEGY ; CONSUMER ; PRODUCT ANALYSIS ; COMPETITIVENESS ; PRODUCT LAUNCH ; TECHNOLOGICAL INNOVATION ; MARKETING THEORY ; ORGANISATIONAL LEARNING ; PRODUCT POLICY ; CONSUMER INFORMATION ; CONSUMER BEHAVIOR ; CUSTOMER LOYALTY MANAGEMENT
Book [2]
1998 [1]
1991 [1]
CUSTOMER [2]
STRATEGY [2]
TECHNOLOGICAL INNOVATION [2]
COMPARATIVE MANAGEMENT [1]
COMPETITIVENESS [1]
COMPUTER SCIENCE [1]
CONSUMER [1]
CONSUMER BEHAVIOR [1]
CONSUMER INFORMATION [1]
CUSTOMER LOYALTY MANAGEMENT [1]
INTERNET [1]
INTRANET [1]
MARKETING THEORY [1]
ORGANISATIONAL LEARNING [1]
POSITIONING [1]
PRODUCT ANALYSIS [1]
PRODUCT LAUNCH [1]
PRODUCT POLICY [1]
RELATION [1]
RESEARCH AND DEVELOPMENT [1]
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McKENNA Regis [2]
Or
And
OR / AND
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